Clarens News has been in existence for nearly 10 years. In that time it has gone from a weekly newsletter to serious internet presence which shows up in the first pages of any Google search for Clarens, South Africa.
The online website www.clarensnews.co.za has gone through a number of changes, and is now a cutting edge local business directory listing site, with over 400 pages of information on the history, surrounds, adventures, restaurants, shops and things to do in the area. It aims to be the go-to info portal for the village and entire region, offering maximum exposure to advertisers and businesses wanting direct bookings and access to the thousands of visitors who enjoy the village on any given weekend.
Beyond the website itself, the Facebook presence is enormous. At time of writing (January 2019) the Pages (Clarens News, Clarens Info and Clarens Accom) have over 20 000 likes and follows, and the Clarens News Group has 3000 locally based users.
All of these channels are used to promote and drive traffic to Best Of listings and Featured businesses on the website.
There are three levels of listing with the News:
- Free Listings – All businesses in the region are welcome to add their profile and details for free. These listings are accessible by search, all have a map marker to their address, and offer direct phone number as means of contact.
- Featured Listings – Include links to website and facebook pages and Get Directions button linking to Google Maps. Book Now link to online booking system, through affiliate link – 10% commision. R600 per year.
- Best Of Listings – Includes listing in multiple categories (Spa, Restaurant, Hotel), all contact details including email address, Contact form and Book Now button connects directly to online system for commission free bookings. Includes your Facebook Feed in the sidebar. R1800 per year. This includes boosting on Facebook to the areas and interest groups you feel are best suited to your business.
|Unlimited Text & Pics||N||Y||Y|
|Book Now 10%||Y||Y||N|
|Book Now Direct||N||N||Y|
|Facebook Live Box||N||N||Y|
Clarens News has always aimed to promote the village in the best light possible. Modern technology and cell phone usage of the internet for finding out info and making bookings and doing payments has made your mobile friendly presence on the web more important than ever before.